20th-Century American Bestsellers


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ResearcherAuthor: Title
Tim Van DyckCraven, Margaret: I Heard the Owl Call My Name
Assignment 1: Bibliographic Description
1. First Edition Publication InformationDemco Media, Limited

Copyright 1973 by Margaret Craven
2. First Edition in Cloth, Paper, or Both?First edition published in trade cloth in January 1973

First paperback in December 1974 Laurel Publishing
4. Pagination84 leaves 1 of which does not count in numbering of pages
166 pages [10]11-61[3]65-91[3]95-132[2]135-166[2]
No illustrated pages
Seperated into 4 parts (Part seperations are not numbered
but do count in the numbering)
Page numbers are 1" from the side of the page and 1.5" from
the bottom
5. Edited and/or Introduced? Dedicated to the Tsawataineuk Tribe at Kingcome Village
British Columbia and for Eric Powell

Table of Contents with 4 headings for each of the 4 part
seperations
6. Illustrated? None
8. General AppearancePage is 207mm vertically and 130mm horizontally
Text is 146mm vertically and 95 mm horizontally
Very readable text with only a slight fade over time
97R
10. Description of PaperThick quality paper of an off-white coloring that doesn't
indicate any change in color over time. The edges are
frayed but not showing any other wear and tear. No rips.
11. Description of BindingGood binding, for a paperback, but still not that
exceptional. Shows a little more than average wear on
the binding.
12. Title Page TranscriptionI heard/the owl/call/my name/Margaret Craven/Demco Media,
Limited/New Yor, New York
14. Manuscript HoldingsNot available at this time
15. OtherPicture of an owl perched with one its left wing pressed to
its side and its right wing spread out as if listening
Assignment 2: Publication History
1. Other Editions: N/A
5. Editions from other publishers?December 1973 Doubleday & Company Inc.
July 1978 G.K. Hall & Company
December 1979 Dell Publishing (Reprint of Doubldeday)
October 1991 Buccaneer Books Inc.
6. Last date in print? October 10 1999 Demco Media, Limited
October 10 1999 Dell Publishing
October 10 1999 Buccaneer Books Inc.
9. Advertising copy: Memorable.... A shining parable about the reconciliation of
two cultures and two faiths." -- Christian Science Monitor

Ads were placed in teaching, religious, and literary
publications, such as the above quotation.
11. Other promotion? Other promotion came from the Motion Picture that was
being released later the same year as the books publication
(1973)
12. Performances in other media? Motion Picture -- I Heard the Owl Call My Name 1973
produced by Roger Gimbel
(now available VCI Home Video 78 min.)
13. Translations? German -- Reibeck bei Hamberg : Rowohlt 1976
14. Serialization? N/A
15. Sequels or Prequels? Sequel -- Again Calls the Owl, Laurel Publishing 1980
Assignment 3: Brief Biography
Margaret Craven was born in Parkersburg, West Virginia. She was
brought up the only child of a staunch Christian home. Margeret
became active with her parents in the church at an early age. She
attended the Duke University where she studied to be a nurse.
While living in New Mexico, Craven began to grow an interest in
the study of Native American cultures. This prompted Craven to
write her first novel - I Heard the Owl Call My Name - beginning
in 1970. The novel was completed by 1973 and was first published
in 1974. The novel was well received by audiences through out
the country and world where it was honored for both its realistic
portrayal of the North Western Native American culture, and the
movingly believable spiritual journey that is undertaken by the
main character Rev. Brian. The novel finished the year 1974 as
the eighth heighest best seller of the year. Craven went blind
from a congenital heart disorder in 1979. But Craven followed up
the success of her first novel with a sequel entitled Again Calls
the Owl, she wrote it by dictating it to an assistant. In 1980
Craven began to live and work in the Red Bird Mission where she
died in September 1981.

Assignment 4
Contemporary Reception:
Upon it's publication "I Heard the Owl Call My Name" was well
recieved by critics and audiences alike. Though it never got
higher than 6th on the bestseller list for any one month it
on the list long enough to be one of the top ten best sellers.
Critics from around the country harolded the book as a mini-epic,
full of intricate Native American ideals and rituals the novels
obvious Christian symbolism and universal quest for identity made
the book, despite its length, considered an "instant Classic."
(LA Times). Popular in England as well London's The Times Litereary
Supplement says "A book thoughtful readers will surely return to
again and again...It is hard to imagine a more complete and full-
filling book than this." Many similar articles were published by
Library Journal, Best Sellers, New Statesman Magazine "A moving statement
of a conflict between two societies," the Hartford Courant, and The News
Journal (Wilmington). All of these reviews helped to keep the book on
the best sellers list. The popularity of the book amongst audiences s
pring boarded the book into a movie. The movie, though not as well
received as the book, came out at the beginning of the following
year and only helped to increase the popularity of the book as
critics of the movie referred to the book many times when
referring to their disappointment of the movie.
Subsequent Reception:
In today's more modern society "I Heard the Owl Call My Name" is now
considered a children's or young adult book recommended for
middle-schoolers. Its critical acclaim has not gone down, in
fact, its acclaim has actually gone up as it is now seen as one
of the few spiritual books for children that does not become
heavy handed. Because of the religious back lash of the 1980's,
combined with the books length, and simplistic writing style
the book has slipped from main stream adult audiences seeking
books with either more, or less, spiritual references in them.
However, as stated earlier, the critical acclaim for the book has
not dropped. As recently as 1990 Time magazine printed articles
on the loss of young adult books about spirituality and in this
article it referred to "I Heard the Owl Call my Name" as
"Marvelously Compelling." Likewise the New York Times Book Review
says "It has an Epic quality...Entrancing" and the Christian Science
Monitor, one of many religious publications to critique the book,
says "Memorable...A shining parable about the reconciliation of two
cultures and two faiths." The Seattle Times says "Rare and beautiful...
you'll never be the same again." Adult audiences who still read
the book also appreciate the book as many web-sites and articles by
people speaking of their renewed faith and help they received
during extremely trying times credit the book with helping to do
those things with its simple and clean message of faith.

List of Publications:

Time
The New York Times Book Review
Christian Science Monitor
The Seattle Times
The Times Literary Supplement (London)
Library Journal
Best Sellers
New Statesman
Hartford Courant
The News Journal (Wilmington)
Los Angeles Times
Detriot Free Press
The Courier Journal (Louisville)
Assignment 5
Critical Essay:
Why of all books I Heard the Owl Call My Name?

In 1967 Margaret Craven published her first novel I HEARD
THE OWL CALL MY NAME. Copyrighted by herself, Craven's book went
almost unnoticed during its initial release by Laurel Publishing
in Canada late that year. Nine years later the book was released
to American audiences for the first time by Dell Publishing. The
book immediately began to get stunning reviews and was heralded
by critics and readers alike as a major literary event. The book
became a best seller in January of 1976 and stayed in the top ten
best sellers for the next eleven months, finishing the year as
the 8th most popular book in America for that year. It had the
longest run on the best seller's list for any book that year
(usually remaining around nine or ten on the list) because of its
universal appeal. This multi-faceted appeal kept I HEARD THE OWL
CALL MY NAME popular for many years and has continued to bring
people back to the coast of British Columbia to read about the man
Margaret Craven named Jim Wallace (P.W.)
Part of the original draw of the book was its outsider
appeal. Jim Wallace, an Episcopalian minister, is starting his
new ministry in a remote Indian (as Craven refers to them)
village on the northern coast of British Columbia. He knows none
of the people, the customs, and only one or two of the Indians
speaks English. This outsider struggling against a majority he
or she is unfamiliar with is a popular idea in modern literature.
Classics such as HEART OF DARKNESS, NATIVE SON, and even
children's stories like ALICE IN WONDERLAND all capitalize on
this theme. Contemporary legal and science thrillers by John
Grisham (author of THE FIRM, THE PELICAN BRIEF), Tom Clancy
(PATRIOT GAMES, THE HUNT FOR RED OCTOBER), and Michael Crichton
(RISING SUN, AIRFRAME) also use similar plot devices. This idea
is a popular one among readers because of our society's
infatuation with the underdog and the triumph of the underling.
However, many other books have attempted to cash in on this
popular plot setting and have failed. Craven succeeded by adding
her own twist to the story and having her main character fail.
Jim Wallace by the end of the story has not completed everything
that he has been sent out to this village to do. He has not made
good God fearing Christians out of all of them. He has not
cleaned up the towns spreading problems with alcohol. He was
getting close to completing these tasks when he dies. But, Jim
Wallace had succeeded in doing something else before he died:
finding peace with himself. While in the village Wallace found
problems with his own religion's ideology and as he taught his
religion to them he also learned of their people's spiritual
guidance. As Wallace begins to fade at the end of the book and
wrestle with the realization of his own mortality he finds peace
by putting together pieces of both of the religions, making his
own personal set of spiritual and ritualistic rules.
Craven's writing style also contributed to the book's
popularity. I HEARD THE OWL CALL MY NAME uses simple, easy to
understand English set down in ways that both adults and children
can understand. Unfamiliar tasks, such as the Indians native
rituals, and the unique way that the Indians fish in the river
adjacent to their village are described in depth and clearly
defined. Much of the book's staying power is a result of this
style. After its initial American release in 1976 and its
subsequent stay on the Bestseller's list, I Heard the Owl Call
My Name was then re-categorized by mainstream book critics and
publishers as a children's or young adults book and has remained
under that heading ever since. This redefining of the book
opened it up to a whole new age group of readers, who are
searching for books that stretch beyond the boundaries of usual
childhood literature. I HEARD THE OWL CALL MY NAME is now a
staple on school reading lists all across America, usually in the
six, seventh, or eighth grade levels. Craven's book has become
so popular to younger audiences because of its breaking of the
norm once again. As one young adult critic put it "[many] books
for people of that age are primarily concerned with children, or
[childhood] issues that can often feel patronizing to readers of
that age group…Craven's work does not take that approach, but
finds a way to present adult concepts to young adults in a way
that they can understand…(Y.A.B.R)"
Adult readers of the book however, appreciated the book's
concepts as well. At the time of its initial release in Canada
in 1967, the counter culture was in full swing in both the United
States and Canada. The throwing away of older ideals was
happening all across the western world, and a novel about
religion and grabbing hold of one's lost heritage was lost in the
counter culture's wake. But in 1976 the social and political
landscapes had changed drastically. The United States was now
looking for its heritage. It was the beginning of the popular
late twentieth century political notion "back to family values."
Jimmy Carter was elected President under the pretense of his
"next door neighbor appearance and attitude," America wanted to
forget Vietnam and Watergate. However, America was also
initializing a snowball of events that would end up with American
hostages being taken by Iran. America was in a complex time in
which church numbers began to grow. It was in this back to the
family, back to religion time, that I Heard the Owl Call My Name
made its first publication in the United States. Consumerism
was at an all-time high in the United States. People were making
and spending more. Credit was gaining exceeding popular, and
technology was advancing faster than ever before. However, like
most trends in society, an equally strong backlash against
consumerism coincided with the return to roots idea passing
through the country. I Heard the Owl Call My Name and its story
of return to a wilderness paradise only to find it poisoned by
outsider commercialism followed this trend. The protagonist's
repulsion of what his society has done to this once peaceful
village found a welcome audience. Just as Jim Wallace found
solace by stopping his people's meddling with the Indians, many
people of the time found that they did not need all of the
luxuries that companies were mass marketing at all-time highs.
Recreational sports such as rock-climbing, bicycling, and hiking
began gaining popularity; as did country cabins and second homes
in more rural locations than one's main home.
Similarly the late nineteen seventies saw a rise in the
number of action, and special interest groups. Political
correctness witnessed its birth as the movie Ghandi raked in all
the major Oscars because, as one critic put it, "…if you didn't
vote for the movie, it was taken a knock against the real
Ghandi…" Pop-culture following Hollywood's lead began to
investigate simpler ways of life including Native Americans.
History books were being re-written for schools describing what
actually happened to the Native Americans during the settler's
expansion west. Following Watergate and Vietnam America was
Coming to terms with all of the demons in its proverbial closet.
Native American's found that they had a stronger voice in the
political landscape, and formed interest groups to regain land
taken from their ancestors. Once again, I HEARD THE OWL CALL
MY NAME arrived on the scene just in time to reap the benefits of
this cultural swing. Craven's simple, realistic portrayal of
Native American's of the Great Northwest didn't become
sympathetic, or melodramatic. Her portrayal was approved by
Native American groups around the country, and was condoned by
historian, and anthropologists for resisting the temptation to
make the story too melodramatic and deflect all blame from the
village. The details of the story were, once again, heralded by
Native American organizations. Especially those pertaining to
spiritual rituals that have been "bastardized by Hollywood in the
last forty or fifty years (N.A.L.J)."
Craven's tale of lost faith rekindled struck a chord with
readers. The idea of finding a personal means of spirituality,
one that works for the individual was growing more popular.
Protest churchgoer number grew faster as more and more people
left the Catholic faith in search for a religion with ideals
that more resembled their own personal beliefs. Likewise the
country was trying to find something to believe in. Vietnam,
Watergate, the growing situation in Iran, increased
commercialism, all contributed to the nations growing need for
change. Disco was fading out quickly, as was the variety show,
and America was beginning to see the death of the celebrity ideal
as celebrity's lives were stripped away by the media. Drug use,
and alcoholism were a part of pop-culture (that would drastically
change in the years to come) and sixties' hippies were giving way
to eighties' yuppies. People began to turn to religion to sort
out the problems that they were having in making sense of the
world around them. Pop-culture was blamed by many for spreading
the sex, drugs, and rock 'n' roll mentality of the seventies, and
was being challenged to change it. Movies and music were not
carrying the torch for this cause so books, still affiliated with
simpler times and ideals in the minds of the people in the United
States, was expected to take up where Hollywood had failed.
I HEARD THE OWL CALL MY NAME did not disappoint people. As
church numbers grew, so did it begin to mix itself with eastern
religions, and New Age religions were springing up across the
country. People were seeking and finding the guise of
spirituality that they felt worked best for themselves as
individuals. Books about spirituality for children were also
spare at this time. Parents began to read more to their
children, and reading was taken up by parents to help nurture the
mental and emotional development of their children. Parents
wanting to lay down good moral and religious foundations as well
as improving reading skills especially wanted spiritual books.
These kinds of books were few and far between at the time, so the
popularity of those books that were successful in their story
telling was extremely high. Readers also flocked to read the
equally spiritual Again Calls the Owl that brought readers back
to I Heard the Owl Call My Name and helped increase its
distribution again. As did the movie of the original book that
came out in 1977, a year after the books original release.
Finally Margaret Craven's own spiritual journey (having lost her
sight, Craven claimed to have found solace in God) also struck a
chord with readers and added validity and a somber note both
books.
Despite a poor showing in its original publication of 1967,
I Heard the Owl Call My Name made a splash in the United States
in its American publication in 1976. In that nine-year span the
social and political landscape had changed drastically and those
who were dismissing their parents ideals were now looking for
them once again. Craven's novel capitalized on this wave
crossing. The book's quiet story of a minister sent to the Great
Northwest to be a missionary to a small village of Native
Americans only to find himself questioning his own faith still
resonates today. The emotional and spiritual journey that Jim
Wallace undergoes as he confronts what his own society has done
to the village sends a soft message of lost innocence that adult
and child readers can identify with. The book's theme of longing
and searching, a popular one theme found in many books, takes a
gentle turn as the protagonist begins to die and Craven shows
that the individual can't rely on finding something he or she
needs in something that is already established. The individual
must find the religion or spirituality that he or she needs
anywhere, even if it means mixing and matching the ideals of more
than one faith, because true spirituality has always been
personalized and belongs to the individual. This opposing view
to a question many people of the time were asking found a large
audience in America and helped make I HEARD THE OWL CALL MY NAME
the eighth highest seller of 1976.


Bibliography

--WorldCat
--Infotrac
--Virgo

--Publisher's Weekly January 1977
--Christian Science Monitor
--Native American Ledger Journal
--Young Adult Book Review

Bestsellers
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